Web design is a work of management for wise website construction. The core attention of web designers always sticks to a question—“how to collect more clients?” And for that, web designers focus on the features of a website.

Web features are significant components that make a website easy to use. Designers are also determined to make their designed websites visually pleasing so that people will engage more with the web and stick with it. And the more popularity you gain, the more profit you will make. Isn’t it?

Features of A Good Web Design

Let’s talk about the features of a good web design.

1. Easy Navigation: 

Websites ought to have a few components or keys presented in a very assembled way. The assembling order helps the clients work with the website quickly, as all of the keys can be found easily, so the users require less time than usual to do their work and get a good impression of the website.

2. Brand Name & Logo: 

The brand name has to be highlighted on the home page or the website’s landing page, significantly in the middle or at the top left corner. The brand name has to be clear and bold along with the logo, which must be stylish and elegant, unlike casual fonts and writing. Often, a creative design of the logo can encapsulate the brand name unexpectedly.

3. Choosing a Domain Name: 

The domain name is the URL that appears on the top of the search bar when searching for a significant website. A website’s domain name should be concise and creative yet closely related to the actual name of the brand.

Domain names can also be inputted manually, but there are free ones, which are usually given by default. So, investing a handsome amount in the domain name will surely give better results than the free ones.

4. Setting up a Search Box: 

Research shows that 30% of the people new to a website are more likely to take help from the search box when provided. And some even leave the website when they notice poor search functionality. That is why a website’s search functionality has to be something to focus on, especially for small businesses. Setting up a search box on the screen can reduce this problem.

5. Weblogs: 

Weblog, also known as a blog, is a powerful digital marketing strategy that targets significant audiences through search engine queries. People are more likely to go for pages or websites where they get straight and direct answers than the ones with extra information and formalities. Visitors of a webpage seek the blogs most of the time to see the collections and get an overall impression in a short while. That is why blogs should be written with only important and quality content.

6. Loading Time: 

Loading time is a common feature that is not always discussed but matters greatly to users. Users always want the web to load within 2 seconds or less, no matter how relevant or assembled your website is. Nearly half of the customers leave the website when it takes too long to open.

Users have many more websites in their options than just one, so they can easily switch without even thinking if the loading period is too long and annoys them. Even if the website is broad, the web designers should focus so that the resources load in just a blink.

7. About Us Page: 

The About Us page is mainly about the brand and is dedicated to its history. Maybe it is one of the most tedious parts of a website, which many people do not even look at, but not having this can also question the brand’s authenticity.

This page is all about the success stories and missions of the brand, the oath they are working with and all the personalities related. A few images can enhance the authenticity and make this part slightly more attractive than usual.

8. CTA: 

“Call to action” is the full form of CTA. It is a marketing term that refers to one or several keys to encouraging web users to take significant actions. Brands that work with sales are likelier to have these CTA buttons on their web page.

These prompt keys can be found at the very bottom or at the very right of the screen. The keys must be eye-catching and easy to find, but at the same time, they should not take up a lot of the screen as it can be distracting to the audience, who are not interested. See how our services can elevate your Web Design.

9. Contact Info: 

Contact information plays a vital role in keeping up with the customers. You can add a few call numbers or make a free calling system for the first trial. Other than that, you can add a few of your email accounts as contact info as well.

Customers who are eager to know more or are interested in any product or offer might rarely face some problems or questions. A lack of reliable contact info can make the brand lose its customers. So, contacting the brand employees can erase their problems, and their good behavior can impress the visitors and make them regular customers.

10. FAQ: 

“Frequently asked questions” is the abbreviation of FAQ. It is somewhat of an alternative to contact info. In this part, customers are introduced to the commonly asked questions by the majority of the previous customers, which some of the new ones may find helpful and solve their problems. FAQs can also help the customers know about the good and bad sides of the brand and get an overall idea of it within a short while. 

Conclusion

All of the features mentioned above are the core elements of a good website. But wait, there are more! Web designers are also determined to make their websites mobile-friendly, as a few of the websites do not function on a mobile phone.

Also, having an active design, eye-soothing colour scheme, necessary white parts, integrated social media, and attractive visuals can make a website engaging. Along with that, good accessibility is always needed. A combination of all of that, with great determination, is enough to mark the website as good enough.

‍